Since the blogging world has considerably expanded in the past couple of years, a number of stereotypes have popped up with it. Although not desirable, it only seems in natural line with the way humans think and process information; the blogosphere becomes more prominent in people's lives so stereotypes are designed in order to help people categorise this new field. Unfortunately, being stuck in these stereotype boxes can cause many issues and frustrations, and once the category has been created, it is quite difficult to break that mould which has been set by others. Since London Beauty Queen created the successful 30 Plus Blog Collective, the issue of age stereotypes has become an issue which I have been thinking a lot about. Why do they exist? What can we do about them? How are these stereotypes validated?
It drives me mad that people just assume that anyone over forty will only talk about wrinkle cream and anyone in their teens or early twenties will only discuss macarons, pastel hair dye and their pristine, all-white decorated homes. While this is not true for the majority of us bloggers, whatever our age, some may fall into the trap of thinking this is what you have to talk about in order for people to enjoy your blog. Because it has become the stereotype, those who are new to the game may actually believe this is what constitutes a 'successful blog' (whatever that is anyway).
For anyone in their twenties, the Zoella-stereotype is a greatly frustrating one. I have nothing against this stereotype in itself; if you like your bedroom to be drowned in a tangle of fairy lights, good for you. If you want to blog/vlog about how to make cupcakes (which I have in the past), do it. If you want to Instagram about how you go for delicate afternoon teas every other day, go for it. All I'm saying is this stereotype is just that- a stereotype.
Most of us don't live in perfect homes and have an abundance of cash to spend in Zara (although, I can dream...). Most of us don't want to have multi-coloured, stripey hair (despite how cool it looks on that Instagram whatsherface). Most of us just blog about the huge variety of things we love. And you know what? That is what I adore about blogging. The range of topics covered, the new and interesting hobbies or passions that you can discover from reading a blog, the different opinions. Because, what's the point of blogging if you can't express yourself and your own ideas? The stereotype insinuates that we're all the same, and this is far from the truth. We each have our own special and unique take on the world to contribute.
I'm 21 years old. I don't have dyed silver hair. I have only eaten 2 macarons in my life. I am not interested in reading blogs or watching vlogs about glitter and fluff and vacancy between the ears. I want to read gripping, down-to-earth, real-life stuff that's going to inspire me in my day-to-day life. And I'm pretty sure that anyone over the age of 30 doesn't want to constantly read about anti-ageing products. We're real humans with diverse interests that 99% of the time don't relate to our ages in the slightest. So can we stop the age-specific stereotypes now, pretty please?
What do you think about age in blogging? Have you noticed these stereotypes flying around? I'd love to hear your thoughts.