NEW! Fleur De Force For Eylure: The False Eyelashes I'm Pleasantly Suprised By

I'm always a bit sceptical when it comes to celebrity/vlogger/blogger beauty ranges. We have already seen a few examples of where any old product is created with disregard to its quality, but as soon as a famous name is attached to it, the product flies out of the shop window, leaving many fans and customers bitterly disappointed. First, it was celebrity perfume ranges. Now, the power of bloggers is infiltrating our beauty market (you can read my post about the saga here). When Fleur de Force launched her collection with false lash giants, Eylure, I rolled my eyes and thought 'not another vlogger range'. However, after picking up a pair to try out for myself, I have been forced to eat my words; her range is pleasantly surprising.

Vlogger Products And Ranges: Why I'm Over It Already (Before It's Barely Started)

For the past god-knows-how-long we consumers have been inundated with celebrity endorsed products. While it has been notoriously seen within the beauty industry, our celeb-obsessed society means that this marketing is seen in many-a-field; from insurance, to food and fashion, every advert seems to feature a very familiar face. Sticking a celebrity's face on the poster for your product was a sure-seller for a long time; just look at the perfume market and count how many pointless Z-listers have their own fragrance out. Lately, it seems, our fast-moving industry and constant desire for more in this day and age means that your more commonly known celeb is being rivalled by a new breed of endorsement; the vlogger.